The Equity & Environment Initiative (EEI) is a program designed to address disparities in Seattle’s environmental work. The program was started in 2015 by Seattle’s Mayor Ed Murray and the Office of Sustainability & Environment. In 2016 Blank Space worked closely with the EEI team to design a brand identity system, a report outlining goals and strategies, and easy-to-understand information graphics from a complex data set.
Equity & Environment Identity Design
Blank Space created a versatile brand that would be used across mediums. The brand cascades across internal documents, powerpoints, infographics, and publications. The typeface signature logo acts an official stamp of approval from the EEI program. It includes a photo bank of authentic images collected from community members, other city departments, and affordable stock photography. The vibrant color palette reflects their hope for the future. Secondary logo color variations were created to complement the city of Seattle branding. The tagline may be added to any logo version.