Simplicity Home Energy, specializes in residential energy efficiency in the Pacific Northwest. Simplicity hired Blank Space to do design their identity system and website. See the final logo and our computer sketches below.
The trademark, although the most important key element, can never tell the whole story. At best it conveys one or two notions or aspects of the business. The identity has to be supported by a visual language and a vocabulary. —Steff Geissbuhler, Founding Partner at C&G Partners
A glimpse into our logo design process:
The full Simplicity Home Energy website design project in our Work section.
Thanks for reading. As always, we welcome any constructive criticism.