Jennifer Belle promotes her novel, The Seven Year Bitch, one laugh at a time.
There is just no better feeling than seeing someone you don’t know reading your book in a public place, she said. And so I just decided I would just make it happen for myself. . .
In an entrepreneurial spirit, Jennifer Belle took this dream one step further. Everyone reading her book in public would also be laughing hysterically, truly enjoying themselves. She received over 400 resumes, auctioned 100, and hired 40 actresses to read her book all over Manhattan. This is guerrilla marketing at its best. People took notice of the infectious laughing billboards. And asked the winning question What are you reading? A clever publicity campaign that encourages the public to laugh out loud and to start talking to one other.
See a video on the NYTimes about this publicity campaign—Reading in Public and Hoping They Notice