Pie in the Sky vs Where the Rubber Meets the Road



We enjoyed working with Intel Labs Seattle to create a new website that showcases their exploratory research. Intel Labs Seattle (ILS) collaborates with the University of Washington to develop techniques that integrate future computers seamlessly into daily life. After touring their office space and learning more about their processes we presented two web design concepts.

Concept #1—Pie in the Sky

A reference to the global impact of the ideas and forward thinking that flows from ILS.

Concept #2—Where the Rubber Meets the Road

This concept focuses on the academic, experimental, and process oriented environment at ILS.
Where the Rubber Meets the Road

Where the Rubber Meets the Road was the chosen concept. Since white boards (and windows) cover about 90% of the walls at the lab, everyone loved the sketches used in the background. The ILS website was built on the DUB framework by Michael Toomin, a PhD student from the University of Washington who researches Human-Computer Interaction, especially Intelligent User Interfaces and End-User Programming. Thanks Michael for developing the ILS website!

View the web design project page.