The Very Breast Packaging Design



We went out and did a quick survey of our local Quality Food Center to see what products looked pretty in pink for Breast Cancer Awareness Month(BCAM). Pink is my favorite color, so I love October at the grocery store. I really thought there would be more products rockin the pink, but we still found about 30. Here are some thoughts:

  • Yogurt dominates BCAM, multiple brands and varieties. You could barely buy yogurt without fighting Breast Cancer.
  • Lunch meat was an unlikely contender. I suppose people can’t resist a good breast pun.
  • Cheese seems to be a common theme in BCAM products. Kraft Macaroni and Cheese, Velveeta, and Freschetta.
  • Kroger/QFC did two products, bottled water and luch meat. This seems like an odd combination. Maybe these products’ packages are cheap to redesign.
  • We didn’t see any female products supporting BCAM. No hairspray, shampoo, tampons, or makeup. Shame on them.
  • A lack ‘health’ food sporting the ribbon, just the yogurts and Special K. Nothing from energy bars, teas, juices, oatmeals, etc.

For the record my two favorite pink packages are Ziplock and Emergen-C.