The NPS Wilderness Stewardship Program manages over 44 million acres of wilderness across the country. Designated wilderness is the highest level of conservation protection in the country. 2014 marked the 50th anniversary of the Wilderness Act, prompting reflection and goals for the future. From this reflection emerged the need for a more captivating web presence.
Blank Space won a contract to create a new Wilderness website. They wanted a website that cultivates a sense of personal connection to nature. The website opens with a majestic panoramic view of Denali Wilderness. The use of parallax scrolling, which involves the background moving at a slower rate than the foreground, creates a 3D effect as you scroll down the page. Photo animations pleasantly surprise the viewer. Pelicans are flying over Point Reyes National Seashore. Lightening flashes over a field of cactus in Oregon. President Johnson’s signature appears as he signs the Wilderness Act. Images come to life and share a glimpse of the world.
The website design connects people to many different wilderness parks. It is a springboard for further exploration. Images cross link to individual parks where website visitors can learn the details of a specific wilderness area. It inspires visitors to make their own personal connections with wilderness.