If Current TV has ever gotten any bad press, I ain’t seen it. Current TV is smart, edgy, hip, social, provocative, cutting-edge, bold, and let’s all hope… sexy. It seems like part of the deal for eating it in 2000 was that the media would forever give Al Gore glowing reviews for anything he did, ever. Plus, they would quit calling him fat.
Well, now Current TV has a new identity and guess what? It is getting glowing reviews.
I am shocked.
Current’s first idea was to be like the internet but edgy and on cable. That failed and now they have a new idea. A cable channel for youth with Keith Olbermann, cause the kids love cable news networks. They should have renamed themselves MSMTV.
Back to the rebrand
How do you make an identity that is dynamic, bold, innovative, edgy, and totally hipsteriffic?
✓ Motion
✓ Several logos for almost no reason
✓ Black and White
✓ Crib Matador
Well, they are off to a great start. Now they just have to figure out how to get 18-34 year olds to watch tv. Maybe make it social or something.