http://getblankspace.com Web, Print & Exhibit Design Wed, 16 May 2012 22:02:18 +0000 en hourly 1 http://getblankspace.com/1087/elevate-the-spirit/ http://getblankspace.com/1087/elevate-the-spirit/#comments Mon, 22 Mar 2010 19:34:23 +0000 Mindi http://getblankspace.com/?p=1087 When the economy took a nosedive in 2008, the Shoefly boutique pulled up its bootstraps and forged into the holiday season with renewed vigor and a revamped image. The Elevate the Spirit campaign offered subtle encouragement to shoppers with playful window displays in Seattle and Portland, matching Web enhancement, and print ads. Construction cranes signify a growing economy while flying shoes and Origami create a visual pun that crystallizes the indie ethos of this thriving shoe shop.

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