New Logo for Adopt a Street


  We designed a new logo for Adopt a Street, Seattle’s grassroots litter-removal program. Volunteers choose a street to take care of, receive free clean up supplies (large bags!), and are supported by the Adopt a Street Staff. We enjoyed working with Jenny, Jenn, and Darius to bring this logo to life. Have you seen … Continued

Simplicity Home Energy—Brand Identity Design


Simplicity Home Energy, specializes in residential energy efficiency in the Pacific Northwest. Simplicity hired Blank Space to do design their identity system and website. See the final logo and our computer sketches below. The trademark, although the most important key element, can never tell the whole story. At best it conveys one or two notions … Continued

Simplicity Home Energy—Website and Identity Design


Blank Space launched SimplicityHomeEnergy.com last Friday. I just love supporting local Northwest businesses. We designed the identity and the website with feedback from Simplicity Home Energy owner, Bob Greenspun. I was surprised to learn that Home Energy consumption in Washington State was comparable in 2001 to what it was in 1985. (Based on % per … Continued