Blank Space » identity design

Ayni Education International

Mindi — Thu, 22 Sep 2011 03:35:28 +0000

Ayni Education International creates quality educational experiences in Afghanistan that empower and inspire children and their families to build peaceful, just and life affirming communities.

Their Journey with an Afghan School, began just months after September 11th, 2001 and the Taliban were removed from power in Afghanistan. It is a grassroots project to provide access to education in Afghanistan, support an educated future for Afghan girls, and to build, supply and support schools for Afghan children.

Ayni is not simply interested in building schools. They are driven to build bridges of understanding and mutual respect between Afghans and Americans. Their hope is to engage, educate and empower the poor in the developing world.

Learn more about how Ayni supports education in Afghanistan.

Current TV: The Social Something or Other for Youth

Riley — Wed, 01 Jun 2011 00:43:27 +0000

If Current TV has ever gotten any bad press, I ain’t seen it. Current TV is smart, edgy, hip, social, provocative, cutting-edge, bold, and let’s all hope… sexy. It seems like part of the deal for eating it in 2000 was that the media would forever give Al Gore glowing reviews for anything he did, ever. Plus, they would quit calling him fat.

Well, now Current TV has a new identity and guess what? It is getting glowing reviews.
I am shocked.

Current’s first idea was to be like the internet but edgy and on cable. That failed and now they have a new idea. A cable channel for youth with Keith Olbermann, cause the kids love cable news networks. They should have renamed themselves MSMTV.

Back to the rebrand

How do you make an identity that is dynamic, bold, innovative, edgy, and totally hipsteriffic?
✓ Motion
✓ Several logos for almost no reason
✓ Black and White
✓ Crib Matador

Well, they are off to a great start. Now they just have to figure out how to get 18-34 year olds to watch tv. Maybe make it social or something.

Alfstad Capital Brand Identity Design, Part 2

Mindi — Thu, 20 Jan 2011 00:08:18 +0000

Alfstad Capital, is a boutique investment firm who works with community banks to manage their fixed-income portfolios. They hired Blank Space to create a new brand identity design system. Our identity design process is outlined in part one of this post. We have applied the identity design to their new website, pictured below. The photography was captured by our dear friend and photographer extraordinaire Leo Lam.

Simplicity Home Energy—Brand Identity Design

Mindi — Tue, 16 Nov 2010 06:44:39 +0000

Simplicity Home Energy, specializes in residential energy efficiency in the Pacific Northwest. Simplicity hired Blank Space to do design their identity system and website. See the final logo and our computer sketches below.

A glimpse into our logo design process:

The trademark, although the most important key element, can never tell the whole story. At best it conveys one or two notions or aspects of the business. The identity has to be supported by a visual language and a vocabulary. —Steff Geissbuhler, Founding Partner at C&G Partners

The full Simplicity Home Energy website design project in our Projects section.

Thanks for reading. As always, we welcome any constructive criticism.

Simplicity Website + Brand Identity

Mindi — Tue, 16 Nov 2010 05:43:55 +0000

Simplicity Home Energy is dedicated to listening, learning and solving the problems that affect your home. A Home Performance Evaluation is the first step to making your house more energy efficient. Simplicity analyzes utility bills, uses infrared cameras, and blower door technologies to fully access your property. Your personalized report prioritizes key solutions, lists applicable rebates and tax credits, and connects you to reliable contractors. Visit the Simplicity Home Energy website to learn four easy ways to start saving energy (and money) immediately.

See our logo design process sketches on the blog.

Alfstad Capital Brand Identity Design, Part 1

Mindi — Wed, 27 Oct 2010 22:42:42 +0000

Thanks for reading. As always, we welcome any constructive criticism.

Simplicity Home Energy—Website and Identity Design

Mindi — Thu, 08 Apr 2010 00:36:41 +0000

Blank Space launched SimplicityHomeEnergy.com last Friday. I just love supporting local Northwest businesses. We designed the identity and the website with feedback from Simplicity Home Energy owner, Bob Greenspun.

I was surprised to learn that Home Energy consumption in Washington State was comparable in 2001 to what it was in 1985. (Based on % per household.) I wonder if we have made much progress in the last decade that has yet to be accounted for. If you are interested in having your home’s efficiency evaluated give Bob or Jillian a call at 206.607.9331. We wish Bob the best of luck with his new business venture in helping people have more energy efficient homes.

Blogging Heads

Riley — Wed, 17 Mar 2010 20:54:29 +0000

Blogging Heads is a website that features political and social discussions. It can be pretty dry and it is definitely not for everyone, but I like it a lot. Check it out if you enjoy hearing intelligent people argue the issues of the day. It is particularly good while working or cooking.

Anyway, they have a cutesy/terrible logo and I was finally compelled to redesign it for them. Unsolicited and unpaid, just for the love of design and the thrill of the hunt. Hopefully they’ll like it.

International Design Exchange

Mindi — Wed, 03 Mar 2010 23:36:19 +0000

The design department at Ohio State values the interwoven experience of design and culture. For over forty years the design faculty has nourished partnerships with universities in Europe and South America. The Design Exchange program encourages students from foreign universities to study at Ohio State, and offers Ohio State students the opportunity to study abroad. This interchange builds an array of perspectives in and out of the studio.

We created an interactive traveling exhibit and identity design. The students collaborate to assemble the puzzle-like exhibit. While assembling the boxes and exploring how the graphics correspond the students learn about the design culture and classes available at Ohio State. The universal arrow symbol in the identity emphasizes the program’s reciprocal nature. The Design Exchange stresses the importance for students to think beyond their cultural borders in order to design for diverse audiences.