Blank Space » Fashion

Shoefly ‘Elevate the Spirit’

Mindi — Mon, 22 Mar 2010 19:34:23 +0000

When the economy took a nosedive in 2008, the Shoefly boutique pulled up its bootstraps and forged into the holiday season with renewed vigor and a revamped image. The Elevate the Spirit campaign offered subtle encouragement to shoppers with playful window displays in Seattle and Portland, matching Web enhancement, and print ads. Construction cranes signify a growing economy while flying shoes and Origami create a visual pun that crystallizes the indie ethos of this thriving shoe shop.

Get Sprung Spring Signage

Mindi — Wed, 03 Mar 2010 22:33:41 +0000

A picture in a magazine might tell you what to buy but it can’t tell you how to dress, dig? When Marqsmen debuts a new label, you can be sure that it’s right for the season and right for Seattle. Using signage highlighting local hot spots and rhymes coined by Seattle’s own Sir Mix-A-Lot, this window display proudly trumpets the return of every Seattleite’s favorite time of year. The graphics allude to brands that Marqsmen carries and reflect the energy of the city that takes the rain in stride but once it gets sunny, everyone is ready to play.

Marqsmen Femme

Mindi — Wed, 03 Mar 2010 22:26:24 +0000

For a small business, expanding the target audience is no small task. When Marqsmen unveiled a selection of womens’ brands to customers only familiar with seeing men’s clothing on the racks, there needed to be a hook. The slogan “Fall in Line” referenced both the season and what women would soon be doing behind the store’s cash register. The launch of Marqsmen Femme also came with a new, eye-catching, window display that welcomed both the men and the women who shop for them.