Tag: Fashion

Shoefly ‘Elevate the Spirit’

When the economy took a nosedive in 2008, the Shoefly boutique pulled up its bootstraps and forged into the holiday season with renewed vigor and a revamped image. The Elevate the Spirit campaign offered subtle encouragement to shoppers with playful window displays in Seattle and Portland, matching Web enhancement, and print ads. Construction cranes signify [...]

Get Sprung Spring Signage

A picture in a magazine might tell you what to buy but it can’t tell you how to dress, dig? When Marqsmen debuts a new label, you can be sure that it’s right for the season and right for Seattle. Using signage highlighting local hot spots and rhymes coined by Seattle’s own Sir Mix-A-Lot, this [...]

Marqsmen Femme

For a small business, expanding the target audience is no small task. When Marqsmen unveiled a selection of womens’ brands to customers only familiar with seeing men’s clothing on the racks, there needed to be a hook. The slogan “Fall in Line” referenced both the season and what women would soon be doing behind the [...]