Wexner Center Poster

Designed to intrigue, written to convince, used to great success.

With its superior artist residency program and world-class galleries, even a major cultural force such as the Wexner Center for the Arts has trouble getting young people in the door—and not just because they can’t find it amidst the post-modern architecture. Forging a partnership with the neighboring Ohio State University, the Wexner Center discounted ticket prices for students and hosted a series of late-night parties. On such a diverse campus, attracting young scholars takes more originality than the standard offer of free pizza and Coke. By combining two staples of the college experience, psychedelia and Algebra, the wildly popular “Unified Theory” campaign wittily  presented the Wexner Center’s offer and enabled cultural enrichment for both communities.

Tags: Education marketing non-profit OSU poster psychedelia wexarts wexner center for the arts