Kick the economic slump with your cute, new, shoes.
We produced Elevate the Spirit from start to finish. The origami peace cranes, the urban cranes, and all of the installation elements were created by Blank Space.
Shoefly ‘Elevate the Spirit’
Can new shoes cure the blues?
When the economy took a nosedive in 2008, the Shoefly boutique pulled up its bootstraps and forged into the holiday season with renewed vigor and a revamped image. The Elevate the Spirit campaign offered subtle encouragement to shoppers with playful window displays in Seattle and Portland, matching Web enhancement, and print ads. Construction cranes signify a growing economy while flying shoes and Origami create a visual pun that crystallizes the indie ethos of this thriving shoe shop.